Check out the Christmas CD, "It's For You He Came", featuring Bart Elliott on drums and percussion, available in the Drummer Cafe Store.

NEW PREMIUM RESOURCE

Frank Briggs has provided yet another play-along for our Premium Resource subscribers. "Potato" is an intermediate level play-along track from Mike Keneally's CD, Sluggo!

Subscribers can download audio tracks (with and without drums as well as solo drums) plus a PDF drum transcription and recording session notes.



Drummer Cafe Community Forum
December 02, 2008, 03:13 PM *
Welcome, Guest. Please login or register.
Did you miss your activation email?

Login with username, password and session length
News: Christmas CD featuring Bart on drums & percussion.
 
   Home   Login Register  
Pages: [1]   Go Down
  Print  
Author Topic: How to Develop a Marketing Plan around your goals and career apsirations  (Read 728 times)
0 Members and 1 Guest are viewing this topic.
Critter29
Guest
« on: October 03, 2002, 08:17 AM »

Yesterday, I was reading an old thread of Bart's on this subject- "How do you market yourself for gigs?".  All of the responses were great and talked about things like having good people skills, a positive attitude, a good work ethic, having good playing skills and being able to "throw down"when it counts and most importantly, developing lasting relationships. I completely agree with that.

As I sit here and think about all the different fields of drumming, there are many that come to mind, each requiring their own specific demands. Obviously, no two people are going to walk the same path so the roadmap of getting there is going to be a bit different. This is where I believe setting goals, creating a strategy and developing a marketing plan based upon your field of interest will create success.

With that said, I'd like to ask some of you what you do in your particular field and how you go about marketing yourself as a player?

I have a fear that for what I want to be doing might cause me to be looked down upon by other musicians as being noncommital. See the example below...

For instance, let's say you go out one night to a club, see a band, meet some guys, exchange numbers and start developing a relationship with some of them. Before long, you get the offer to jam with some guys who are friends of the band you saw the other night and things are looking up. Then, you get the offer to join the band but, hestitate when faced with that decision. What do you do? Tell them, "Look, I think you guys are great but, I really don't want to join a band per se, I just want to be a session/touring musician."

This is the type of situation I fear because I don't want to shoot myself in the foot and blow an opportunity. The whole deal with the session/touring thing is that I'm not sure how to open up dialogue with others about what my goals are and how to get into that without putting people off. I don't want them to think, "Oh, he's not committed so we should just find someone else." Obviously, I want to be upfront with people about what my goals and career aspiarations are and more importantly, don't want to waste time or mislead anyone.

How would you guys handle a situation like this?
Logged
Peter Jeffery
supporter
Silver Member

Offline Offline

Posts: 330



WWW
« Reply #1 on: October 03, 2002, 01:20 PM »

With that said, I'd like to ask some of you what you do in your particular field and how you go about marketing yourself as a player?

I have a fear that for what I want to be doing might cause me to be looked down upon by other musicians as being noncommital. See the example below...

For instance, let's say you go out one night to a club, see a band, meet some guys, exchange numbers and start developing a relationship with some of them. Before long, you get the offer to jam with some guys who are friends of the band you saw the other night and things are looking up. Then, you get the offer to join the band but, hestitate when faced with that decision. What do you do? Tell them, "Look, I think you guys are great but, I really don't want to join a band per se, I just want to be a session/touring musician."

This is the type of situation I fear because I don't want to shoot myself in the foot and blow an opportunity. The whole deal with the session/touring thing is that I'm not sure how to open up dialogue with others about what my goals are and how to get into that without putting people off. I don't want them to think, "Oh, he's not committed so we should just find someone else." Obviously, I want to be upfront with people about what my goals and career aspiarations are and more importantly, don't want to waste time or mislead anyone.

How would you guys handle a situation like this?


As per usual, all situations being unique -it all depends on so many factors.   To tell them you 'want' to be a studio/touring drummer (a gun for hire, so to speak) is different than telling them you ARE just that.   If this is what you currently do for a living, then the ball is back in their court with a decision whether or not to hire a guy (you)who will have to be subbed in for from time to time (or worse).  

I would be cautious about telling them too much about your aspirations.   For one -it's not their business to know....it could come back to haunt you later (and DOES in this business).   I try to only deal with facts...not hypothetical situations.  

In other words, I've set up priorities (my main band) and others are second fiddle to that unless I find a hole in my schedule within two weeks of potentially playing or recording with another act.   Then I make my calls....group leader; agent; etc and get my clearance to proceed with the other gig.   Cover your a$$ at all times!!  

Otherwise, if you're NOT currently busy -I would just join up without all the forewarning of what you might be doing in the future....when the time comes simply explain your changing situation and deal with it then.    Take the gigs in the meantime AND the exposure.

If you're working with other bands, provide the new band with a general schedule of your availability and they can decide if they can work with it or not.  

Unfortunately, we can't always have our cake and eat it too.   To tell a group that you'll join BUT that you will be similtaneously looking for other work outside of their project isn't a great way to get the ball rolling.   In fact, unless they work only very seldom....they might be very unwise to consider you for drum chair....and likely won't.    

To me, the best situation (aside from being top of your Berklee class)  to get known and gigging around is to already be in the business.    I know guys who work at drum shops who have very successful 'hired gun'  schedules to keep up with.  Just think....you're looking for a drummer in a particular area....where are you going to go first??   A drum shop perhaps??   Those guysscoop up a lotof work.

The second way (my way) to market myself as a drummer is simply doing what I do for a living -playing drums.....and always trying to do it to the very best of my ability.   I often think of gigs (amongst many other benefits) as unknown auditions...even though that's likely not often the case.   You never know who's in the audience checking you out.      

Other marketing strategies:   have non-pretentious business cards available and drop them off to guitar/bass/keyboard/drum staff at your local music stores.    

-Arrange for 5 minute appointments at recording studios...if you are unexperienced (I don't know your level of expertise/experience)  ...make an offer.  Be available for free (if necessary)  to prove your worth.   If you've got the talent -the money will come in time.  

-Be sure you can read charts.   This is of utmost importance if you want to be a freelance pro player.  

-Contact the music director of a major cruise ship line.    Try that for a year.   I've known cruise ship drummers who have gone on to do great stuff ...it's another good place to make contacts.  

I was ALMOST offered the drum seat on an ocean liner four years ago ...the same job once occupied long ago by Gary Chaffee.    A local well established
teacher had refered me to the entertainment director for the job but then he decided my reading wasn't up to par with my playing (tough break for me!!).  I never knew any of this until after it had all gone down when this teacher explained what had happened -I appreciated his honesty and support.   A good missed opportunity but simply because I hadn't completely prepared myself for what the future might bring.

All in all -just be professional in every way, be outgoing and friendly and be SEEN PLAYING!   Your education and experience are worth lots....but people won't be truly excited to hire you until they hear you.    Then you just need to be a nice and seemingly responsible person to score the gig.  

I could go on and on as usual....but that's a start.

....IMHO   Cool
Logged

Peter Jeffery
Critter29
Guest
« Reply #2 on: October 03, 2002, 01:59 PM »

Peter -

Thanks for sharing your ideas.

Yes, chart reading is something I greatly need to improve on. Are there any books out there that might be able to help me in this department or do you think it would be better to just get with a private teacher?

In that past, I've done exactly what you talked about when taking on outside work -  always made sure to clear that stuff first with band mates. They were always cool with it, as long as it didn't intervene with our schedule.
Logged
Bart Elliott
Chef de Cuisine
Platinum Member

Online Online

Posts: 12774


Be Thankful


WWW
« Reply #3 on: October 03, 2002, 02:19 PM »

I probably said this on my other thread ... but I just be upfront and honest with everyone.

I've said the following on numerous ocassions .......

" ... my schedule won't permit me to go full-time with any one band."

" ... I'm playing full-time (ie. professionally) and need to focus working with groups/artists/bands that are doing the same."

" ... I can't afford to do that." (Implying that it would cost you money to play with them, because you would have to turn down other work to play with them)

There are other responses, but they all vary depending on the situation. Your tone of voice, mannerisms and body language play a HUGE role in delivering this type of message.  Just reading the responses I sited above makes me sound like a royal class jerk. You have to be humble and gracious ... smiling as you explain that you just don't think it will work out. You need to come across as being disappointed that you can't work or play with them, while being sincere at the same time.

I'll share more later ...... if needed.
Logged

My doctor says it's bad for my blood pressure if my mind is blown for more than five minutes at a time.
DFJLOS
Cafe VIP
Bronze Member

Offline Offline

Posts: 212


WWW
« Reply #4 on: October 03, 2002, 05:46 PM »

Critter - Steve Houghton has several play along CD-methods available, for studio you may want to pick up "Anthology", has a good amount of "hired gun" type charts you can read. His "Drum Performer" and "Drum Soloist" will help in the reading area. But, there's no replacement for a great teacher who can your reading chops and studio readiness factors together, I think Bart and Peter covered the rest. blessings bro  Wink carlos
Logged
Critter29
Guest
« Reply #5 on: October 04, 2002, 06:17 AM »

These are all great ideas to work from.

Bart - I don't think just reading those responses you suggested makes you sound like a jerk at all. I know exactly what you mean when you say them.  Smiley

Carlos - thanks for the heads-up on the videos. I'll be sure and check'em out.

Thanks fellas!
Logged
cavanman
Cafe VIP
Gold Member

Online Online

Posts: 984


"And I do the Cha-Cha like a little sissy Girl"


« Reply #6 on: October 05, 2002, 10:16 AM »

These are all great ideas to work from.

Bart - I don't think just reading those responses you suggested makes you sound like a jerk at all. I know exactly what you mean when you say them.  Smiley



As usual Bart's got the professional thing down and accompanies it with heart.
So I would second what he says as well as the excellent post by Peter.
I'd also say that 'managing' your interactions with grace (which is what Bart was pointing to by suggesting you voice where you are at with other players) pays off in spades.

I don't know if this story relates directly but:
I used to sub for a guy who would work for anybody who called him for ANY type of money, 7 days a week. His condition (with the lower paying, less attractive gigs) was he would accept the gig  - but  - if he got a higher paying job he could arrange for a responsible, capable sub to cover. They knew that upfront. I was that sub on occasions and understood  what he was doing to be appropriate. Now the kind of gigs he subbed out to me were like Tues. nite playing with some older gentlemen at the VFW or Moose Hall for very little bread. And yes it might include an accordian. This BTW, should be sobering since this is all happening in Los Angeles where everybody wants to come for the hippest gigs in the world Wink.
To be fair, my friend was definitely assesing WHICH gigs he could use this approach on and there were some gigs that he would absolutely not do that - mostly ones where they paid above a certain amount.
That to me was not a bad way to go if you graciously could negotiate that arrangement.

Bands are just more involvement related and often times have a special combination of circumstances (ok..sometimes they just THINK they have a special combination of circumstances) that suffer from the regular player being gone. In Los Angeles, the freelance player is more common and bands can often have a hard time retaining the same lineup from gig to gig. And may I say that as drummers, if we have the experience and ability,  we can often get away with subbing a little bit more than say a keyboard player.
One of the strongest affirmations of my current abilities (...Time for shameless self promotion! EGO ALERT! EGO ALERT!) is by pleasantly surprising people who have HAD to hire me at the last minute, by nailing their stuff without rehearsal. Sometimes by reading, sometimes by knowing tunes, and sometimes just by the grace of God!
If you can do that consistently then freelance work and subbing becomes more fluid. It's also good to know OTHER guys who can do this so you have resources to cover your own butt.

Hope this is helpful

Jim
Logged

"I like-uh....dooo....da cha-cha..."
Pages: [1]   Go Up
  Print  
 
Jump to:  

Powered by MySQL Powered by PHP Powered by SMF 1.1.7 | SMF © 2006-2008, Simple Machines LLC | Sitemap Valid XHTML 1.0! Valid CSS!
Page created in 0.16 seconds with 21 queries.
Copyright ©2001 - 2008 Drummer Cafe. All rights reserved.
developed by Bart Elliott | Terms of Use | Privacy Policy | Site Map