| NAMM's trade shows are all about the experience. The experience of checking out the latest gear. Of networking with other music products professionals. Of attending free business-boosting classes. From the cool exhibits to the sizzling hot nightlife, music and music making always take center stage. | |  |
The NAMM Show is the place to be for anyone lucky enough to belong to this industry. From accordions to zithers, attendees can find anything and everything musical there. Miles of aisles feature the newest, state-of-the-art music products, as well established classics and hot, up-and-coming innovations—all under one roof! In addition, attendees can choose from dozens upon dozens of free industry-focused training sessions, all designed to help Members grow their business. The NAMM Show is always an unforgettable event, with more than 80,000 registrants packing the aisles of the Anaheim Convention Center to check out the latest gear. The show is a star studded event with endorsing musicians such as Carlos Santana, Sheila E, Stevie Wonder, Dweezil Zappa, Keanu Reeves and Korn, adding to the spectacle as they pose for pictures and talk shop with show attendees. From CBS to CNN and E! Entertainment Television, journalists from throughout the world come to cover the new instruments unveiled.
Summer NAMM enables buyers to stock up for the fall and holiday seasons and enjoy meeting valuable business contacts face-to-face at a slower pace.
ALL of the NAMM trade shows are unique because—in addition to unifying the industry by bringing buyers and sellers together from around the world—the revenues from these popular events are channeled back into marketing the benefits of playing music. The result: more active music makers and increased profits for NAMM Members.
