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Modern Drummer Magazine Launches Digital Edition And Expands With New Electronic Media Projects and Personnel.

Modern Drummer Digital Edition

Building on its reputation and adding to its commitment to remaining the world’s leading drum magazine, Modern Drummer Publications has announced the expansion of its electronic media division. MD’s e-media growth includes the launch of its new Digital Edition, a redesign of its Web site at www.moderndrummer.com, an upgrade of the MD Wire e-newsletter, and the addition of electronic media specialists Lisa J (E-Media Sales) and Justin Sokol (E-Media/Music Editor) to the Modern Drummer staff.

“These recent developments represent an ongoing pledge to our readers and the drum industry,” explains Modern Drummer associate publisher Tracy Kearns. “Since Ron Spagnardi first began publishing Modern Drummer in 1977, we have been dedicated not just to covering the drumming community, but delivering this information in a variety of ways that serve the needs of players, students, teachers, dealers, manufacturers, and distributors. The digital age is here. Call it revolution or evolution, Modern Drummer continues to be on the leading edge.”

MD’s Digital Edition, which launches in September 2008, will be available to all current and new subscribers of the magazine as well as a new class of “digital only” subscribers. A secure access code for the electronic version will be emailed to all registered subscribers at the same time the print version is shipped. This will provide increased value and functionality to both groups, because they will have simultaneous access to the print and electronic versions of the magazine from virtually anywhere in the world.

Lisa J Modern Drummer’s other electronic media, MD Online and the MD Wire, have been repurposed to include increased editorial and advertising content. Kearns further indicates that, while Modern Drummer’s printed publications will remain second to none, MD’s multi-dimensional e-media approach is intended to allow the distribution of information through multiple forms of electronic media as well as integration across Modern Drummer’s world-class print and electronic media platforms. According to Kearns, additional e-media projects will be introduced as the electronic market continues to expand.

To support this growing effort, Modern Drummer’s new personnel bring a wealth of e-media experience, insight, and information to the drum industry. As the coordinator of e-media sales, Lisa J will be handling advertising and marketing support for all of MD’s electronic media. Her husband, Jerry, is a drummer and drum builder, one of her sons is an up-and-coming young drummer, and her other son is a Web programmer for a major company in the entertainment industry. Lisa, who currently lives in southern California, grew up in New York, attended the “Fame” High School Of Performing Arts, and has had extensive sales experience in and outside of the drum industry.

Justin Sokol Originally from Kansas City, MO—and a drummer since the age of two—Justin Sokol holds a bachelor of music degree in jazz performance and a master of arts in teaching music. He currently resides in Philadelphia, where he is band director and director of technology at the Kensington Creative And Performing Arts High School. He also teaches music technology and drumset at Philadelphia’s prestigious University Of The Arts and continues to perform professionally as both a drummer and leader. Justin’s responsibilities at Modern Drummer include Web site design, development, and management as well as production of audio and video files for all MD E-media projects.

To register or subscribe to Modern Drummer Digital and the MD Wire, or for more information, go to www.moderndrummer.com. For advertising inquiries contact Bob Berenson or Lisa J at 973-239-4140).