Ludwig Drum Company proudly announces the introduction of their new Black Magic Snare Drums designed using a classic formula, but now for a more aggressive musical age. Ludwig snare drums have long been the optimal choice for the touring and recording drummer in need of volume, tonal clarity, and optimal snare response.

As the originator of its Black Nickel-Over-Brass shell composition, Black Magic snare drums share the same shell type with the famous Ludwig Black Beauty snare drum, but with unique features like matching die-cast hoops for increased volume, and tube-style lugs for maximum shell resonance. To bring the essence of this sound to drummers of every playing style, Black Magic Snares come in 6.5"x14", 7"x13", and 5"x14" models, and are priced to fit the budget of the working musician. Retail prices start at $489.99.

"Ludwig snare drums have been the industry standard since 1911 and the tradition and quality continues on today better than ever with a sound that could only be Ludwig", said Kevin Packard, director of marketing, combo percussion. "Ludwig's family of artists extends across so many genres; from rock to jazz to country and beyond; that's why we wanted to create something that would be at home in any playing situation. Black Magic snare drums definitely fit the bill."

Dealers are set to take delivery of the first run of these instruments, models Black Magic 5"x14" Model (#LW5514), Black Magic 6.5"x14" Model (#LW6514) and Black Magic 7"x13" Model (#LW0713), beginning in the fall of 2008.

For more information visit www.ludwig-drums.com.